Just found a video on YouTube which I thought was quite original. It's a bus ride in Klagenfurt in fast forward. Probably not so exciting for one who did not use the public means of transport in Klagenfurt for more than 14 years, but the music is also quite cool.



Then, on www.mein-klagenfurt.at I found some more (unfortunately not on YT):

- route 20 (my route for 14 years!)

- route 95 (with a cool Soundtrack from a local band, the Liquid Glam Rockets)

My first national TV appearance!



Don't forget, it's not too late to Give a gift on YouTube yet ;-)
www.youtube.com/regalaunvideo

Hi everyone!

I am back from vacations, relaxed and full of energy, ready to face the last two weeks of work before Christmas.

Two weeks ago, I launched my first Consumer campaign for Google. It's called "Regala un video" where you can post a "video gift" for someone and get the chance to get featured on the YouTube homepage for a while. Truth is, it's a small pilot project, but better than nothing, right?

Here is the introduction video:



Hope you like it ;-)

Merry Christmas!

Found this yesterday and i think this is pretty hilarious:

God Inc.

P.S.: also watch the other episodes!


and thisvideo i just saw on another blog on twoday.net:

Around four months ago, I had been at Google for exactly one year, I mentioned on this blog that I wanted to reflect a little on what I've learnt so far. Quite obviously, I got a bit lazy in the past months, but now that the summer is slowly nearing it's end, I finally can fulfil my promise.

Tomorrow it's been exactly one year and four months for me working at Google and I can't imagine a steeper learning curve. In the beginning, the challenge was huge - and it is still - but now I enjoy it while in the beginning it was rather frightening. From day one I was burdened with huge responsibility, especially as the marketing team in Spain was practically starting with Bernardo and me. (For God's sake there were also Javi and Nino). However, I literally got thrown into the cold water and I am convinced that this was the perfect way. I sat in external meetings in my second week, interviewed the first candidates in my third week and travelled half around the world to meet other Googlers in the fourth week. I have the impression that a lot of companies are very careful with their youngest employees in terms of responsibility and I am pretty sure that this is a big mistake. Either you swim or you drown, but you rise with the challenge and if you're too protected you won't go nowhere.

My first assignment was to do B2B marketing in Spain, in particular marketing of AdWords to small and medium enterprises. You might argue it's not too hard to sell such a product to people but there are definitely certain issues in this area that are hard to come by, especially as it's really hard to communicate to this segment in an efficient way. I am still very convinced of this product and believe that this system is the next YellowPages. If done well, it might be more time consuming, but without a doubt also more profitable and effective.

After the "strict school" of B2B marketing, I transitioned recently to the "fun part", Consumer Marketing, and will from now on be responsible for marketing of YouTube, iGoogle (and other search related products) and mobile products in Spain. It's a wide focus and it will be hard to be on top of each but it's also great products and it will be exciting to try new things. Most of all, what is most interesting to me, is the change from B2B to B2C. Not only that I hope to be able to apply some learnings from my former work, but also I will be able to complement my professional experience.

You notice, I am still very happy to work for Google. It's a company that's getting big and still growing at a fast pace. Surely there are things that don't work perfectly, but still a lot better than at other companies. There are so many people you can learn from and even if you are sometimes competing with others, it never gets personal and it's always fun. That's how I like it, I enjoy to be competitive but never want to get too serious about it.

To wrap up: Recently, this blog has become a bit of a video blog and this is for two reasons: First, I don't think I am a very gifted writer and second is that it is my plan to make this blog a bit more multimedia. I also have some other, personal plans for the internet and I will realize them during the rest of the year. I will keep posting about my thoughts on the internet world and I really would love to see this blog become more interactive - so please use the comment function to start some discussions!

In the meanwhile, keep using iGoogle and YouTube!

Hasta pronto!

Hard day, soft nappy ;-)

Cool video by my colleague, Mr. Youtube Spain, Javi Alonso.

I may proudly present one of my pet projects, the first Spanish (and European!) AdWords Video Testimonial, product of hard work and an excellent cooperation between Google and Emagister. The objective was an authentic testimonial of a customer that advertises with AdWords for a long time and is truly satisfied with the results.

For now, I only have the Spanish version, but I will replace it by the subtitled video early next week. There is also another video, with a smaller advertiser, in the pipeline, that I will publish also next week.

So I hope you like it:

To be honest, I was really excited when my boss passed me tickets for the launch of Myspace in Spain, but in the end it was rather a lesson in bad practice marketing and it turned out to be a total waste of time.

So here is my little list of things that you should keep in mind when you organize an event:

1) Common entrance for everyone: If you expect over 1,000 people at the same time, better have a separate entrance for people with invitations

2) Avoid your people shouting and offending your guests (should seem obvious)

3) If you are a web portal that lives from its community and from sharing content, don't enforce a "no camera or videos" policy and create really bad mood among your guests

4) If you are a web portal that has created music superstars, why invite the Smashing Pumpkins? They were only arrogant and probably the reason behind the "no camera or video" policy

5) If you organize a concert, organize it well and indicate in your invitation that it will be a concert, not the launch of a web portal.

6) Serve eatable food

7) Keep in mind that everything that you do will later be picked up by the blogging community. This can be either really good, or really bad: Monika, Carlos Moya, Alt1040

7) NEVER organize an event like Myspace in Spain ;-)