To be honest, I was really excited when my boss passed me tickets for the launch of Myspace in Spain, but in the end it was rather a lesson in bad practice marketing and it turned out to be a total waste of time.

So here is my little list of things that you should keep in mind when you organize an event:

1) Common entrance for everyone: If you expect over 1,000 people at the same time, better have a separate entrance for people with invitations

2) Avoid your people shouting and offending your guests (should seem obvious)

3) If you are a web portal that lives from its community and from sharing content, don't enforce a "no camera or videos" policy and create really bad mood among your guests

4) If you are a web portal that has created music superstars, why invite the Smashing Pumpkins? They were only arrogant and probably the reason behind the "no camera or video" policy

5) If you organize a concert, organize it well and indicate in your invitation that it will be a concert, not the launch of a web portal.

6) Serve eatable food

7) Keep in mind that everything that you do will later be picked up by the blogging community. This can be either really good, or really bad: Monika, Carlos Moya, Alt1040

7) NEVER organize an event like Myspace in Spain ;-)